Collaborating in The Lab. We believe in the power of connected thinking because work developed collaboratively always leads to revitalised creativity
and more effective campaigns. And this philosophy is brought to life in The Lab – your interactive campaign development HQ, from brief to launch. It’s a digital workspace hosting inspiration, research, strategy, concepts, design, and feedback. Driven, organised, and curated by us… accessed, augmented,
and approved by you. Available in real-time and open 24/7 from anywhere in the world. It enables you to have as much access to the creative process
as you like, by as many stakeholders you deem necessary. The Lab enables seamless connectivity and full transparency.
Because when we network minds, exceptional things happen.


Our approach. Experience has taught us that business challenges come in many shapes and sizes. Our team exerts its strategic rigour and creative firepower to ensure we bring the most commercially effective response to every brief.

Unlocking your brand’s
revitalisation potential


Our Business Growth Gap Analysis tool identifies the opportunities and barriers
that exist in your brand, audiences, and campaigns to help unlock their greatest value.


The output includes a personalised infographic that summarises on a page
your brand’s untapped potential.


Complete your Business Growth
Gap Analysis

Interrogating your
brand culture


Our strategic Brand Culture Check examines the real-world context in which your brand and its personality exist in people’s lives.


We apply this insight to revitalise your business purpose and create authentic alignment between who you are and how people really see you.

Welcome to The Creative Lab. We are an independent branding and communications agency, dedicated to revitalising ambitious brands and keeping them vital. Led by a team of creative marketing and business experts, our passion is activating the growth potential of our clients’ business.