BLOSSOM

SHAPING

THE VAPING

WORLD

As consumers seek to make healthier lifestyle choices and move away from tobacco products the world of vaping has grown exponentially and is projected to be a $61.4bn industry by 2025.

 

Madvapes a US based retailer saw the huge opportunity of attracting the second wave of adoption, older smokers who want to quit but do not see vaping being for them. Confronted with a confusing array of devices and 1,000s of flavour variants our challenge was to create the first beacon brands in this marketplace to engage and guide this more mature target  group.

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