a village in
From bottle and packaging design, to brand positioning to TV executions, and global brand activation guidelines. We delivered the lot. The Kozel' taste of the village' is now enjoyed in 27 countries across the globe.
SAB Miller had a fine local beer that was brewed in the small Czech village of Velkopopovicky.
They wanted to bring it to the world for all to taste and experience but without losing its finely crafted local village credentials. We were tasked with creating the brand that could deliver this and so we created the brand concept of The Kozel "Village in a Bottle."