swatch

visual

provocation

With new entrants leveraging their powerful global fashion brand credentials to sell branded watches, Swatch needed a new consumer connection beyond the core brand values of playful provocation.

By creating an ownership of the commodity of time as the social glue that brings people together we managed to put Swatch back into the hearts and minds of the fashionistas. Represented by visually stunning fashion images for each range and activated at all consumer touch points.

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