swatch

visual

provocation

With new entrants leveraging their powerful global fashion brand credentials to sell branded watches, Swatch needed a new consumer connection beyond the core brand values of playful provocation.

 

By creating an ownership of the commodity of time as the social glue that brings people together we managed to put Swatch back into the hearts and minds of the fashionistas. Represented by visually stunning fashion images for each range and activated at all consumer touch points.

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Henry Wood House
2 Riding House Street
London W1W 7FA​

07860 441 128

michael@thec-lab.co.uk

 

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Henry Wood House
2 Riding House Street
London W1W 7FA​

07710 452 664

franco@thec-lab.co.uk

 

© The Creative Lab

All rights reserved