Swatch Rallying The Urban Consumer
The Swatch Chrono Campaign tapped into the insights of the urban fashion-conscious consumer with an active lifestyle. The 'Parkour Movement' execution gave this launch immediate cult status. The advertising and live activations worked in harmony to deliver the buzz and excitement of the launch and a significant groundswell of word-of-mouth awareness. This campaign is hailed as one of the most successful commercial launches within the Swatch Group to date.
Capabilities: Advertising / Brand Experience / Film