Twinings Tea Time Reinvented

Twinings identified the opportunity for significant market growth in China and SE Asia by capitalising on the popularity of European lifestyle and tea brands. We recrafted the brand focus from 'London tradition' to 'London lifestyle' to create anaspirational window into that world and grew a whole new consumer base
as a result.

Capabilities: Advertising  /  Comms Planning  /  Branding  /  Design  /  Film

If you'd like to find out more about this campaign, don't hesitate to get in touch