about Us

WELCOME
TO THE LAB​

The Creative Lab is a communications agency founded to meet the needs of today's established and emerging brands. We are dedicated to delivering creative business solutions that have
powerful emotional connections at their heart that change behaviours. All of this is powered by
our unique open architecture way of working. 

Our approach

connected creativity

We have a uniquely collaborative way of working and share our creative exploration with all stakeholders in our digital creative workspace The Lab. We actively encourage participation
in co-creating ideas and solutions. In this way we ensure that all of the knowledge within
the group is carefully curated to produce the best possible results. The Lab is open 24-7
and can be accessed from anywhere around the globe.

DO YOU have a project you want to kick start? we're here for you.

Business challenges come in many shapes and sizes. We employ our full suite of strategic and creative exploration tools to ensure a rigorous exploration of all possible solutions. The breadth of our offering ensures that we can bring the relevant focus to each of your
specific business challenges. 

OUR THREE PHASE APPROACH 

brand nucleus

Brand Nucleus interrogates the landscape of your brand culture. It revitalises and reframes your core business purpose and then codifies it to enable a powerful alignment that will drive your business growth potential.​

We have a wealth of experience, both current and previous, with some of the most successful brands (big and small) on the planet. We are certain that we can help you build your brand and your business. So join us in The Lab and let's get to work.​

our experience

This process interrogates your brand culture. It can revitalise or reframe your business purpose and then enable a clear alignment that can drive your business growth.​​

brand nucleus

Brand Alchemy reviews and harnesses all of your most powerful existing communication elements and creates a clear communications framework that will drive all communication outputs​.​

brand alchemy

develop

This is where the promoted ideas are developed into communication territories and then road tested for robustness. The most powerful route, or routes are promoted to the Refine Phase.

refine

This is where the final concept is finalised. The finished comms materials are created and low res versions are uploaded to The Lab for team members to sign off.

brand nucleus

Brand Nucleus interrogates the landscape of your brand culture. It revitalises and reframes your core business purpose and then codifies it to enable a powerful alignment that will drive your business growth potential.​

Brand Alchemy aligns and harnesses all of your most powerful communication elements and creates a unifying manifesto and a communications framework that serves to drive all business communications and brand behaviours.​

brand alchemy

The Lab is our collaborative creative online workspace where we develop our concepts and campaigns. Rich and diverse input allows us to explore more broadly and deeply than traditional processes allow.  ​

the lab

explore

This is where a large number of ideas are produced. Anything goes here, as the purpose here is to generate as many thoughts, images and words around the brief. Out of this the strongest ideas are promoted up to the Develop phase.