The Identity Lab is our specialist branding and identity design unit. Through the strategic analysis of the DNA of your business, we craft and create the elements of the true identity of your brand to unlock its commercial power.

From brand revitalisation, full-scale re-brand, or total brand creation, we have extensive experience in establishing enduring, commercially successful brands.​

Welcome to The Identity Lab

Our Offering

Brand Diagnostics

Brand Architecture




Packaging Innovation

Retail Design

Brand Film

Brand Guidelines

Powered by real-world research

We also commission and conduct real-world research to validate the brand and commercial impact of the key elements of our work prior to launch.​​

Branding​ Design

From brand creation, revitalisation or refresh, we work with the understanding of your brand's DNA and purpose to create branding and design solutions that deliver creative transformation and activate your business growth.

Retail Design

By harnessing the DNA of your brand,
we create impactful and immersive environments designed to maximise customer attraction and engagement. From pop-up stores to exhibition stand through to permanent store design, we
will collaborate with you to meet all of
your ambitious objectives.


We view every branded surface as an opportunity to win with consumers and packaging is often the most immediate brand interaction. With our broad category experience, we specialise in creating commercially successful packaging and developing innovative and sustainable formats.

Our approach. Business challenges come in many shapes and sizes. We apply a full range of strategic tools and creative expertise to ensure rigorous on and offline exploration of the possible solutions. This ensures we always bring the most effective response to each challenge.

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