the creative lab is feeling the vibe
London-based communications agency The Creative Lab have been appointed by the new ticketing start-up Vibe Tickets. CEO of Vibe Tickets, Luke Massie selected The Creative Lab for their strategic insight and creative capabilities. Vibe Tickets is a disruptive platform, designed to empower concert-goers by giving them ready access to a network of fellow fans, with whom they can quickly and easily exchange tickets. Initially established as a Twitter feed in 2013, the brand has quickly grown into a burgeoning online community, accessed through an easy-to-use app.
As well as winning endorsements from Which?, the BBC and Sir Richard Branson, Vibe Tickets has been able to secure its future through effective crowdfunding. Luke was looking for an agency partner with the same start-up ethos, and the ability to provide big picture thinking in a scalable way.
Co-founder and director of The Creative Lab, Michael Miley, says: “As soon as we began talking with the team at Vibe, there was instant affinity. With efficiency and effectiveness both vying for attention, start-ups like Vibe need agency partners with the agility to think differently, and a willingness to work more transparently. Our online creative collaboration portal, The Lab, gave Luke and his team the opportunity to follow and contribute to our progress as we unlocked the insights at the heart of the brand, and developed them into compelling marketing propositions.”
Massie agrees: “We knew when we set out to find a creative partner, that this wouldn’t be a conventional brand/agency dynamic. We were looking for smart, creative thinkers, who’d be willing to come on this exciting journey with us. And since we’re all about community, the opportunity to work collaboratively throughout the process, convinced us that we were making the right choice.”